Summer in the Foothills: Your Perfect Day Trip Destination in Southern Alberta

Discover the Cowboy Trail, Foothills Farmers Markets, and so much more

Written by James Carmichael, Chair, Foothills Tourism Association

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Welcome to a summer like no other—welcome to the Foothills of Southern Alberta! As the Chair of the Foothills Tourism Association, I’m delighted to personally invite you to explore, experience, and embrace all the magic our region has to offer. Whether you’re searching for the perfect day trip, eager to traverse the iconic Cowboy Trail, or yearning to sample the bounty of our foothills farmers markets, the Foothills promise adventure, flavour, and memories under the endless Albertan sky.

Discovering the Foothills: Where Adventure Begins

Southern Alberta’s Foothills are a tapestry woven with rolling grasslands, rugged ridges, and the distant, majestic silhouette of the Rockies. Just a short drive from Calgary, the Foothills region offers a refreshing escape from city life, making it the ultimate choice for a spontaneous day trip or an extended stay.

As you meander through this picturesque landscape, you’ll find that every winding road tells a story—of ranchers and pioneers, of Indigenous heritage, and of communities brimming with warmth and authenticity. The Foothills are more than a destination; they’re the heart and soul of Southern Alberta’s wild beauty.

Plan the Ultimate Day Trip in the Foothills

When it comes to planning the perfect day trip, variety is key—and nowhere delivers quite like the Foothills of Southern Alberta. Start your morning with the golden light rising over sprawling farmland, and end your day with a sunset stroll along the Cowboy Trail in Diamond Valley. A day trip here is more than a getaway; it’s an immersive experience that will linger long after you return home.

• Start with Foothills Farmers Markets: There’s no better way to immerse yourself in the local culture than by visiting one of our many foothills farmers markets. From Okotoks to High River and beyond, these markets are bursting with fresh produce, artisan crafts, and home-baked treats. 

• Embark on the Cowboy Trail: The legendary Cowboy Trail winds its way through the heart of the Foothills, offering breathtaking vistas and a real taste of Alberta’s Wild West heritage. Saddle up for horseback riding, visit historic ranches, or simply enjoy the open road as you pass through charming towns like Longview and Diamond Valley.

• Experience Outdoor Thrills: The Foothills host an array of outdoor activities perfect for every adventurer. Hiking, biking, fishing, and even scenic picnics are all on the menu. With countless trails and parks to explore, every day trip can be tailored to your interests and abilities.

• Indulge in Local Cuisine: As you journey through the Foothills, take time to sample the culinary delights that the Foothills is renowned for. From rustic cafes to fine dining establishments featuring farm-to-table fare, there’s something to satisfy every palate.

Photo: Travel Alberta

The Cowboy Trail: Alberta's legendary road awaits

No mention of the Foothills is complete without highlighting the famed Cowboy Trail. This scenic route, officially known as Highway 22, is more than just a road—it’s an invitation to tap into Alberta’s frontier spirit. Riders, drivers, and cyclists alike are drawn to the Cowboy Trail for its ever-changing scenery, friendly communities, and storied past.

As you travel the Cowboy Trail through the Foothills, expect to encounter:

• Working ranches and cattle drives

• Quaint western towns with unique shops and galleries

• Stunning viewpoints, ideal for photography and wildlife spotting

• Heritage sites and museums telling the stories of the West

Whether you’re seeking a peaceful drive, an off-the-beaten-path adventure, or a deep dive into cowboy culture, the Cowboy Trail through the Foothills delivers it all.

Foothills Farmers' Markets: Taste the Spirit of Southern Alberta

Fresh, local, and bursting with character—that’s what you’ll find at foothills farmers markets. These community hubs are the heart of summer in the Foothills, drawing locals and visitors alike to discover seasonal produce, handmade goods, and friendly faces.

From early spring through late fall, our farmers markets showcase the region’s agricultural richness. Wander the aisles and you’ll find:

• Organic vegetables and fruits grown in the fertile soils of Southern Alberta

• Artisan breads, preserves, and cheeses

• Crafts and artworks made by talented local creators

• Live music, food trucks, and festive events for the whole family

Supporting Foothills farmers' markets means investing in the local economy, reducing your ecological footprint, and savouring the true taste of Alberta.

Hidden Gems Along Your Day Trip

While the Cowboy Trail and bustling markets are top draws, the Foothills region is also home to hidden gems waiting to be discovered on your next day trip. Take a detour to visit:

• Bar U Ranch National Historic Site—a living museum capturing the essence of ranching life

• Sheep River Provincial Park—perfect for hiking, fishing, and picnicking amidst stunning natural beauty

• Millarville Racetrack—home to lively summer events, rodeos, and one of the region’s most beloved farmers markets

• Local art galleries and antique shops scattered through picturesque town sites

• Saskatoon Farm with all your gardening needs, farmer’s market, restaurant, and world class bakery, you can spend a whole day here. 

Every corner of the Foothills has a story to tell, and every visit reveals something new.

Why Choose the Foothills For Your Next Southern Alberta Adventure?

Choosing the Foothills for your next Southern Alberta day trip means choosing variety, authenticity, and unforgettable experiences. Our region offers:

• Easy accessibility from Calgary and surrounding cities

• Warm, welcoming communities that embody the spirit of the West

• An abundance of outdoor recreation for all ages and skill levels

• Delicious local fare and vibrant markets

• A unique blend of history, culture, and natural beauty

The Foothills are a place where you can slow down, reconnect with nature, and immerse yourself in the laid-back charm of rural Alberta—all in the course of a single day trip.

On behalf of the entire Foothills Tourism Association, I wish you an unforgettable summer filled with discovery, connection, and the boundless beauty of our home.

See you on the trail!

James Carmichael

Chair – Foothills Tourism Association